The Heart Mark endorsement programme is part of ongoing efforts by the HSFSA to reduce the number of deaths in South Africa from preventable heart disease and stroke. The endorsement programme forms part of a health enabling environment offering consumers a tool which makes choosing healthier foods easier.
The Heart Mark logo takes the guess work out of choosing food products and consumers do not need to read complicated food labels. Although price, quality and taste will always be important, the food landscape is changing and consumers are becoming increasingly health savvy.
The logo can identify your product as a healthier choice, but also sets your product apart from your competitors within the same product category.