Promotion and Benefit
Our market research shows that 8 in 10 (or 77%) of consumers instantly recognise the Heart Mark logo, these consumers associate the logo with healthy eating and a sense of credibility. As consumers become more health conscious the need for healthier product options to be identiﬁed on-shelf is crucial to any brand competing for limited shelf space.
The key benefits to your business:
- The use of the Heart Mark Logo in promotional activity and on product packaging
- Demonstrate independent validation and verification of nutritional quality
- Increase credibility and acceptance with retailers, consumers and regulators
- Demonstrate compliance with the latest local and international dietary guidelines.
- Distinguishes your product from competitors has the healthier option
- Positions your brand as a responsible, consumer-centred player in the food industry
- The opportunity to hold joint promotions with the HSFSA
- Listing on an interactive search facility on our website which allows consumers and businesses to search for products and services of HM holder