Diabetes South Africa (DSA) Endorsement Programme 

The Heart and Stroke Foundation South Africa  (HSFSA) is the official licencing agent (since Jan 2017) of the Diabetes South Africa (DSA) endorsement programme.

The DSA endorsement logo is an easily recognisable logo that was developed for consumers who are affected by diabetes. People living with diabetes do not need special ‘diabetic’ foods, but should be eating normal healthy foods that are low in sugar, salt, refined carbohydrates, and saturated fat.

The DSA food criteria point out these foods that are suitable for people with diabetes to include as part of their diet. It is based on the South African Diabetes treatment guidelines and uses strict criteria for added sugar and where applicable, the glycaemic index (GI) to identify healthier options.

The logo helps people with diabetes to choose foods easily and with confidence, knowing it will help them manage their diabetes better.


4 Step Process:

1.Make contact with us

Tell us which product/s you would like endorsed. We will send you an application form and the product-specific criteria.

2.Application form and fee

Submit the application form with your company registration letter, lab results and current packaging artwork. Make the application fee payment.

3.Evaluation and feedback

Our DSA Endorsement department will evaluate your application and provide feedback.


Successful applicants will be required to enter into a formal licensing agreement with the HSFSA.

Contact Information

Person: Shaylin Nundlal
Tel: 021-422 1586


Person: Prof Pamela Naidoo (CEO)
Tel: 021-422 1586