Heart Awareness Month is earmarked in September is dedicated to raising awareness about heart disease and its risk factors in South Africa, and the importance of living a healthy lifestyle to prevent disease onset. Heart Awareness Month is a platform highlighting the importance of a healthy lifestyle. This includes healthy eating, such as incorporating affordable heart health seafood into your diet.

To support this effort, the independent non-profit organisation, the Marine Stewardship Council, is joining forces with the HSFSA, in launching a new campaign ‘Happy Heart, Happy Ocean’. The aim is to raise consumer awareness of heart-healthy, sustainable seafood – easily identifiable in-store by simply looking for the Heart Mark logo and the MSC blue fish label on seafood packaging.


South African Heart Health Facts


Heart disease and strokes are a prominent cause of death in South Africa. The following are statistics that prove the severity of CVD:

❤️ Globally about 17.9 million people die of cardiovascular diseases annually.

❤️ From 43% of all deaths in South Africa due to non-communicable diseases, 18% is due to cardiovascular diseases.

❤️ In South Africa, approximately 120 people suffer from a heart attack daily.

❤️ 1 of every 5 South Africans deaths is caused by CVD, which result in nearly 82 000 lives lost annually.

❤️ The causes of heart disease and strokes include high blood pressure, smoking, excessive drinking, poor eating habits, obesity, and lack of physical activity.

Therefore, it is important to mitigate this risk by increasing physical activity, reducing tobacco smoking and vaping, and reducing excessive alcohol consumption, but most importantly, incorporating nutritional fish protein to your diet as part of a healthy eating plan.


Importance of eating tinned Fish


Tinned fish is a convenient source of nutrients that assists in reducing the risk of heart conditions and strokes, allowing you to live a longer life.

Mike Gibson, a medical doctor at the Stanford Cardiovascular Institute, states that consuming tinned fish “changes the wall of the cells in your heart and stabilises the wall of the membrane”. He continued to explain in an interview that the nutrients contained in fish make the blood less sticky and less clumpy, which helps build your heart’s resistance towards arrhythmia.

Tinned fish benefits:

🐟 Eating fish 2 to 3 times a week reduces the risk of heart disease and strokes.

🐟 Rich in protein and low in saturated fats, tinned fish can be a healthy lunch or dinner.

🐟 It is high in Omega-3 fats that can improve your blood vessels and lower your blood pressure.

🐟 Tinned fish is a tasty meal that is suited to fit everyone’s wallet.

🐟 Many tinned fish products contain edible bones, which provide 20% of the daily recommended amount of calcium to help bone development.


Our collaborator


About the Marine Stewardship Council

The Marine Stewardship Council (MSC) is an international non-profit organisation which sets a globally recognised, science-based standards for sustainable fishing and seafood traceability.

The blue MSC label on a seafood product means that: it comes from a wild-catch fishery which has been independently certified to the MSC’s science-based standard for environmentally sustainable fishing; it is fully traceable to a sustainable source. It can be found on more than 100 species of seafood in 100 countries. www.msc.org